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Home Bruce's Corner Blog The essence of cool

The essence of cool

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I’m very happy to be here and want to thank TV4Autos for giving me the opportunity to discuss all things automotive. As noted in my introduction, I’m primarily a Corvette person, but I’m not blind to the “coolness” of other exciting cars, trucks or motorcycles. We’ll use this opportunity to take a look at whatever makes noise, goes fast, or is otherwise “cool”.

First, I guess we need to determine what “cool” is. Dictionary.com defines “cool” as slang which means: a) great, fine, excellent; or b) characterized by great facility, highly skilled or clever. These definitions may suit the crossword puzzle fans, but defining a subjective word such as “cool” with other subjective words doesn’t really help us out here.

Trying to define “cool” brings to mind Justice Potter Stewart’s oft quoted comment about hard core pornography: “…it is almost impossible to define, but I know it when I see it.”

“Cool” is also virtually impossible to define, but we know it when we see it. Some things/people are undeniably “cool”—’63 Corvette coupes are “cool”; Steve McQueen was “cool”; Paul Newman was “cool”. Other things/people, such as Camrys and Richard Nixon, will never be “cool”. Between these polar extremes lies a vast gray area in which “coolness” is determined solely by the eyes of the beholder.

We’ll take a look at vehicles that are “cool”, or ones that are made so by the “coolness” of their owners. One upcoming article will be about the special Valentino Balboni edition of the Lamborghini Gallardo. Mr. Balboni spent his entire forty year career at Lamborghini test driving just about every Lambo that came off the production line. How “cool” is that?


Bruce Troxell Written on Saturday, 12 February 2011 16:52 by Bruce Troxell

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  • The essence of cool posted on Saturday, 12 February 2011 16:52

    I’m very happy to be here and want to thank TV4Autos for giving me the…


Last Updated ( Sunday, 13 February 2011 11:33 )